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Keywords: Hospitality analytics
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Journal Articles
Accessible AI: comparing ChatGPT and traditional machine learning for sentiment analysis
Available to Purchase
International Journal of Contemporary Hospitality Management (2026) 38 (5): 1662–1680.
Published: 08 April 2026
... perspective on AI adoption in hospitality analytics, contributing new insights into real-world applicability in service and experience management contexts. Corresponding author Irem Önder ionder@isenberg.umass.edu 15 05 2025 31 07 2025 24 10 2025 23 01 2026 08 02 2026...
Includes: Supplementary data
