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1-4 of 4
Keywords: Hospitality marketing
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (13): 159–176.
Published: 04 March 2026
... of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Social media influencer Anthropomorphism Lil Miquela Hospitality marketing AI-human interaction Virtual agents Social media influencing has become an increasingly important marketing tool in the hospitality sector...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (1): 228–247.
Published: 02 December 2025
... Licensed re-use rights only Service robots Online hotel reservations Human–robot interaction Uncanny valley Hospitality marketing NEOMA Business School 416420 Shanghai’s “Science and Technology Innovation Action Plan” 24692116700 This work was supported by the AoE research...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (1): 40–59.
Published: 29 November 2019
... re-use rights only Hotels Servicescape Hospitality marketing Scale development Physical environment Since Kotler (1973) coined the term “atmospherics” to describe the conscious designing of space to create effects in buyers, the physical space has been investigated for its...
Journal Articles
International Journal of Contemporary Hospitality Management (2015) 27 (7): 1728–1748.
Published: 12 October 2015
... for creating a positive business image. Furthermore, specific suggestions are provided regarding servicescape components, which could benefit the corporate image of businesses. Consumer behavior Servicescape Hotel industry Hospitality marketing Corporate image Behavioral intention...
