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Keywords: Hotel customer
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (1): 36–56.
Published: 10 April 2024
... for repeat hotel customers by opening a new area for inquiry in hospitality studies. Aslıhan Dursun-Cengizci can be contacted at: aslihan.dursun@antalya.edu.tr The electronic version of CRM (E-CRM) heavily relies on collecting and analyzing big data stored in company databases. Although collecting...
