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Keywords: Hotel green practices
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (5): 1804–1826.
Published: 11 March 2025
...Mahnaz Mansoor; Farooq Ahmed Jam; Tariq Iqbal Khan Purpose This study aims to delve into the intricate dynamics of customers’ pro-environmental behavior, examining the impact of external stimuli like hotel green practices (as contextual factors); internal stimuli, i.e. perceived consumer...
