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Keywords: Hotel website evaluation
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Journal Articles
Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS
Available to Purchase
International Journal of Contemporary Hospitality Management (2020) 32 (12): 3747–3765.
Published: 05 November 2020
... sector which seeks to increase the effectiveness of their websites by identifying criteria and proposing a methodology for hotel website evaluation. The increasing use of the Internet has changed the tourism industry and the ways in which customers interact with organizations (Huang, 2020). In recent...
