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Keywords: Hotel-chain
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Journal Articles
The role of experiential familiarity in shaping hotel-chain competitiveness
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (9): 2999–3015.
Published: 06 December 2023
...Jere Jokelainen; Brian Garrod; Erose Sthapit; Juho Pesonen Purpose This study aims to examine the role of experiential familiarity in determining the competitiveness of hotel chains. It does so by comparing the attribute-performance perceptions of guests who had and had not previously stayed...
