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Keywords: Household income
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (3): 874–897.
Published: 03 February 2026
.... Design/methodology/approach A full-profile conjoint analysis tested six product attributes for their influence on perceived transactional value, brand evaluation and future purchase intention. Household income levels were analyzed to reveal differences in attribute trade-offs across sociodemographic...
