... a premium. It also investigates the moderating roles of personal norms and social norms in the influence of GHA perception on identification and trust toward green hotels. Design/methodology/approach A two-stage survey was used to collect data via Prolific Academic. The authors tested the hypotheses...

...Lujun Su; Scott R. Swanson; Maxwell Hsu; Xiaohong Chen Purpose This study aims to examine consumption emotions and customer–company identification as mediating variables to explore the association of perceived corporate social responsibility (CSR) on green consumer behavior in a hospitality...

... for all statistical tests are 95 per cent. Hilary C. Murphy can be contacted at: hilary.murphy@ehl.ch © Emerald Group Publishing Limited 2009 Biometrics Hotels Switzerland Identification Customer information Most hotels have a certain minimum need for technology in order...