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Keywords: Image congruity theory
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Journal Articles
International Journal of Contemporary Hospitality Management (2017) 29 (11): 2901–2920.
Published: 13 November 2017
... of image congruity theory in the domain of airline lounges. Our findings contribute to the body of knowledge on customer behaviors in airline lounges and image congruity. H1. Brand personality of an airline lounge has a significant effect on air travelers’ self-congruence. The notion...
