...Chuhan Wang; Chaozhi Zhang; Ding Xu Purpose In the tourism, hospitality, events and leisure ( THEL ) domain, the concept of immersion lacks a consistent definition and a unified theoretical foundation. This study is designed to address this gap, aiming to comprehensively understand the immersion...

... in hospitality and tourism through reflective discussions. Findings Present literature defines the metaverse from spatial, interactive and experiential perspectives. Immersion, illusion, replication to the real world, open and interoperable environment, use of avatars and gamification of activities were...

... the perspective of industry practitioners (Ferrigno et al., 2023). Furthermore, where industry-focused empirical research has been conducted, the focus has been narrowed to the applications and implications of specific immersive technologies, such as augmented reality (AR) or virtual reality (VR) (Wei...