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Keywords: Incentives
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Journal Articles
The impact of incentive framing format and language congruency on readers’ post-reading responses to email advertisements
Available to Purchase
International Journal of Contemporary Hospitality Management (2019) 31 (8): 3037–3057.
Published: 26 June 2019
...Daniel Leung; Megan Tsou Purpose This paper aims to examine how incentive framing format and language congruency interactively influence readers’ post-reading responses to hotel-related email advertisements. Design/methodology/approach A 2 (incentive framing format: amount-off versus...
Journal Articles
Critical factors of wine tourism: incentives and barriers from the potential tourist's perspective
Available to Purchase
International Journal of Contemporary Hospitality Management (2012) 24 (2): 312–334.
Published: 02 March 2012
... must know the incentives for and barriers to (the participation of) potential tourists, as well as the significance of those incentives and barriers. This paper seeks to address these issues. Design/methodology/approach An analysis of opinions from a sample of residents in Aragón, an important wine...
