Keywords: Independent demand
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Journal Articles
International Journal of Contemporary Hospitality Management (1997) 9 (3): 101–109.
Published: 01 June 1997
... that a fast food product is differentiated from other types of food because it comprises of four basic and generic components: © MCB UP Limited 1997 Delivery services Fast‐food industry Independent demand Surveys United Kingdom 1. 1product diversity; 2. 2distributive diversity...

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