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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (10): 3473–3490.
Published: 04 September 2025
... to pricing, developed already in the 1970s by marketing scholars (Lancaster, 1966), has been extensively applied also in the hospitality management domain (e.g. Juaneda et al., 2011). Value for money Hospitality Indicator DEA Prices Today, prospective hotel customers searching...
Includes: Supplementary data

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