...Anil Bilgihan; Lydia Hanks; Nathan Discepoli Line; Makarand Amrish Mody Purpose This study aims to identify the causes of the academia-industry divide in hospitality marketing research in the form of the “Research Devaluation Map” and offers ideas for discussion points and suggestions for change...

... of the flexibility which is available. © MCB UP Limited 1999 Higher education Industry Information technology Internet As hospitality management education approaches the new millennium, it faces substantial challenges in a number of key areas. This article presents a personal view of issues...

... identification and for strategy and decision‐making purposes. © MCB UP Limited 1997 A somewhat different perspective on franchising within the hospitality industry is presented by Hing (1996). From her view‐point, franchising is becoming increasingly prevalent in many Western economies, particularly...

...Richard Teare The managerial activity of learning about events and trends in the organization’s environment is known as environmental scanning. This process differs from industry or competitor analysis in two main respects: it is broad in scope and future‐directed. Assesses the extent to which...

... the contribution derived from different room types. These data are then used to construct a value engineering matrix which can identify successful and not so successful areas of operation and suggest ways of improving overall profit performance. © MCB UP Limited 1990 Hotel and catering Industry...