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Keywords: Intangible value
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Journal Articles
International Journal of Contemporary Hospitality Management (2015) 27 (7): 1386–1408.
Published: 12 October 2015
... Intangible value Reducing advertising budgets is seen as a way to conserve scarce resources with the hopes of surviving until the economy recovers (Campello et al., 2010 ; Deleersnyder et al., 2009 ; Greenberg, 1993 ; Rhodes and Slater, 2009 ; Srinivasan et al., 2005...
