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Keywords: Intercultural service encounter
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Journal Articles
Understanding culture on the effectiveness of restaurant servers’ check-back style
Available to Purchase
International Journal of Contemporary Hospitality Management (2015) 27 (8): 1905–1926.
Published: 09 November 2015
... who are expected to interact with international customers. They can apply the findings of this research to examine culturally appropriate check-back styles, which are an important attribute of effectiveness in intercultural service encounters in US restaurants. Originality/value – The current...
