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Keywords: Internal marketing
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Journal Articles
Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2017) 29 (6): 1580–1598.
Published: 12 June 2017
... of these relationships. Data gathered from frontline hotel employees in Northern Cyprus in two time periods with a time lag of two weeks were used to test the relationships. Internal marketing Hotel management Human resource management Frontline employees (FLEs) serve as a critical link between...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2004) 16 (7): 394–401.
Published: 01 December 2004
... Limited 2004 Hospitality management Internal marketing Employees Customization Service delivery Service operations One of the conclusions of a roundtable discussion with corporate level managers and general managers of hospitality organizations was that hospitality managers need...
Journal Articles
International Journal of Contemporary Hospitality Management (2003) 15 (3): 161–166.
Published: 01 June 2003
...Anne P. Crick Tourism is the mainstay of the Caribbean and the attitude of the people in the region may have a significant impact on the success of the industry. This paper analyzes the way in which tourism authorities of three Caribbean destinations have internally marketed tourism to their host...
Journal Articles
International Journal of Contemporary Hospitality Management (2001) 13 (6): 285–292.
Published: 01 November 2001
...Alexandros Paraskevas Over the last two decades, the hospitality industry has witnessed a considerable shift of focus towards customer orientation, however, the vast body of the relevant hospitality research literature – with few exceptions concentrating on the concept of internal marketing...

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