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Keywords: Internationalization strategy
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Journal Articles
Efforts to globalize a national food: Market segmentation by reasons for ethnic food preferences
Available to Purchase
International Journal of Contemporary Hospitality Management (2016) 28 (10): 2310–2330.
Published: 10 October 2016
... reasons. Restaurants Globalization Restaurant industry Internationalization strategy As food is, in general, closely interlinked with a nation’s social practices, dining habits, culinary gastronomy, traditions and history, national food reflects a comprehensive range of societal, cultural...
Journal Articles
How can Asian hotel companies remain internationally competitive?
Available to Purchase
International Journal of Contemporary Hospitality Management (2015) 27 (5): 827–852.
Published: 13 July 2015
... be contacted at: graceho98@gmail.com © Emerald Group Publishing Limited 2015 Competitiveness Asia Strategic choices Hotel International hotels Internationalization strategy International expansion Asian hotel management companies In 2011, for the first time in the history...
