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Keywords: Internet technologies
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Journal Articles
Alternative models framing UK independent hoteliers' adoption of technology
Available to Purchase
International Journal of Contemporary Hospitality Management (2009) 21 (5): 610–618.
Published: 10 July 2009
... of Reasoned Action (TRA) to the Theory of Planned Behaviour (TPB). Following which, Roger's Diffusion of Innovation will be discussed and whether the concepts should jointly be explored so as to provide a more comprehensive elucidation of hoteliers' internet technologies adoption decisions. Findings...
