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Keywords: Investment property portfolio
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Journal Articles
Branding Hotel Portfolios
Available to Purchase
International Journal of Contemporary Hospitality Management (1992) 4 (1)
Published: 01 January 1992
... strategy Product management Investment property portfolio 2 6 INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT 4 , 1 H otel chains may benefit from branding, though brand consistency is not always easy to achieve. Branding Hotel Portfolios John Connell International Journal of Contemporary...
