... approach, collecting data from different sources such as semi-structured interviews and archival research. The cases are all located in Italy where the AD was applied for the first time. Findings The AD business model is based on business idea, value creation and innovation. The business idea is based...

.... Originality/value – This paper makes several original contributions, thus filling the existing gap in the literature. First, IMC is analyzed in a new environment, that is high-quality hotels. Second, the study is conducted in Italy and Croatia, where research on IMC is rather neglected. Third, in addition...

... 2014 Forecasting Italy Revenue management City hotels Hotel management Accurate forecasting of hotel room demand is crucial for applying any mechanism of revenue management (Cranage, 2003 ; Talluri and Van Ryzin, 2004 ; Ivanov and Zhechev, 2012). Indeed, no effective pricing...

... the offer features, the tour operators' profiles have been traced, through a cluster analysis, in order to develop the market of new tourist products in Southern Italy. Findings The findings prove that the attitude of foreign tourists in choosing Southern Italian destinations is influenced not only...

...Mara Manente This paper analyses the consumption habits of tourists coming from different origins and choosing Italy as a holiday destination, in terms of expenditure level and composition. The economic role of both international and domestic demand and the plot of interactions going from tourist...