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Keywords: Job pursuit intention
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Journal Articles
Attracting Generation Z talents to the hospitality industry through COVID CSR practices
Available to Purchase
International Journal of Contemporary Hospitality Management (2022) 34 (4): 1587–1606.
Published: 20 January 2022
... the data for main, mediation and moderation effects. Findings The results of this study indicate that in-kind donation is more efficacious in improving Generation Z’s job pursuit intention, as compared to cause-related marketing (CRM). CSR messages framed in a “how” mindset are favored by Generation Z...
