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Keywords: Knowledge‐based systems
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Journal Articles
International Journal of Contemporary Hospitality Management (1992) 4 (3)
Published: 01 March 1992
...Paulo Rita; Luiz Moutinho Describes a preliminary model for assisting national tourism organizations (NTOs) in the allocation of promotional budgets to international travel markets so as to optimize their marketing objectives. The model (TOUREX) is a knowledge‐based system. Discusses findings...
