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Keywords: LBIO
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Journal Articles
Learning from press releases: implications for hospitality innovation
Available to Purchase
International Journal of Contemporary Hospitality Management (2018) 30 (1): 95–113.
Published: 08 January 2018
...Florian J. Zach; Dejan Krizaj; Brian McTier Purpose The purpose of this study is to test the usefulness of the literature-based innovation output (LBIO) approach to identify innovation types from press releases of hospitality firms and to evaluate if the typology captures the effect of innovation...
