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Keywords: Lighting design
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (8): 2694–2715.
Published: 11 June 2025
... such as ambient lighting. Design/methodology/approach Two experiments were conducted in a simulated restaurant setting. Study 1 examined consumer perceptions of white and metallic robots, while Study 2 analyzed how the robot’s color and the restaurant’s ambient lighting interact, focusing on perceived...
