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Keywords: Lil Miquela
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (13): 159–176.
Published: 04 March 2026
... no effect on parasocial bonds, while behavioral anthropomorphism has yet to be systematically investigated to date. The captions provided descriptive information about the hotel and included direct links to the brand’s official Instagram page. In line with previous research, Lil Miquela...
Includes: Supplementary data
