... environments in the meetings, incentives, conferences and exhibitions (MICE) context, as well as the impact of customer engagement on customers’ metaverse usage intensity and future visit intention. Design/methodology/approach A survey of customers who have experience with metaverse-mediated MICE...

... in the meetings, incentives and conferences as exhibitions (MICE) context. Design/methodology/approach Using a qualitative interview-based design, insights from 20 international business events industry leaders were gathered and analysed by using thematic analysis through a multi-step process with MAXQDA...

...IpKin Anthony Wong; Hoi In Veronica Fong; Aliana Man Wai Leong; Jacky Xi Li Purpose The scant literature on MICE (meetings, incentives, conferences and exhibitions) tourists’ gambling behavior calls for a need to explore how their decision to gamble (hereafter, “gambling decision”) may unfold...