Keywords: Managerial response
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (4): 1375–1392.
Published: 21 June 2023
.../implications This study enriches the knowledge system on managerial responses by proposing two specific response strategies to positive reviews that can be adopted by peer-to-peer accommodation hosts and by finding the promoting impact of these strategies on subsequent review volumes. Practical...
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