.... However, perceived environmental uncertainty (PEU) had no significant effect on CSO, and there was no mediation effect on the relationship between CI and CSO. Turkish hotels were found to perform market-orientated activities at a mediocre level. However, no significant relationship was found between...

... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Market orientation and positioning have been widely recognized...

...Brendan J. Gray; Sheelagh M. Matear; Philip K. Matheson The aim of this article is to identify company characteristics which are linked to improved performance in hospitality firms. It compares the levels of market orientation and other company characteristics, including corporate culture...

...Lloyd C. Harris; Phillipa Watkins The aim of this paper is to redress a literature imbalance through identifying, describing and analysing the impediments to the development of market orientation in the context of small UK hotels. The paper begins with a clarification of the nature and domain...