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Keywords: Marketing communications
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Journal Articles
How to make your Facebook posts attractive: A case study of a leading budget hotel brand fan page
Available to Purchase
International Journal of Contemporary Hospitality Management (2015) 27 (8): 1772–1790.
Published: 09 November 2015
... quality Communications technology Computer-mediated communication Social media Content analysis Marketing communications Social networking sites Budget hotel Super 8 Brand–consumer relationship Social media are regarded as new marketing tools for promoting a brand’s products or services...
