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Keywords: Matching effect
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Journal Articles
ESG in the digital age: enhancing customer perception through strategic communication in restaurant mobile ordering
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (11): 3772–3790.
Published: 08 September 2025
... Licensed re-use rights only ESG communication Message appeal Narrative focus Matching effect Mobile ordering Digital transformation ESG serves as a comprehensive framework for evaluating corporate performance by integrating nonfinancial criteria, including environmental stewardship...
Journal Articles
The matching effect of local food and color on ethical dining behaviors: the roles of credibility and green image
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (5): 1557–1576.
Published: 28 March 2023
...Eun Joo Kim; Esther L. Kim; Minji Kim; Jason Tang Purpose This study aims to identify how restaurants can effectively initiate communication via social media to promote ethical dining behaviors. This research investigates the psychological mechanism of how the matching effect of color...
