Keywords: Measurement
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Journal Articles
International Journal of Contemporary Hospitality Management (2020) 32 (11): 3479–3500.
Published: 26 September 2020
... become more numerous and complex, the methods used to operationalize the attendant EWOM behaviors on these channels have remained relatively simplistic. Accordingly, the purpose of this paper is to consider existing methods of measuring restaurant EWOM in terms of their face validity in the contemporary...

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