Keywords: Memorable
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Journal Articles
Journal Articles
International Journal of Contemporary Hospitality Management (2017) 29 (9): 2377–2404.
Published: 11 September 2017
... to outperform the hotel industry in the provision of all experience dimensions. The authors further define the pathways that underlie the creation of extraordinary, memorable experiences, which subsequently elicit favorable behavioral intentions. The findings suggest the need for the hotel industry...

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