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Keywords: Memory-dominant logic
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (1): 296–315.
Published: 25 October 2024
...Jessica C. Murray; Robert J. Harrington; Prakash K. Chathoth; M. Sajid Khan Purpose This study aims to explore memory-dominant logic (MDL) in the luxury hotel context to assess the flow of management experience decisions to memorable experiences, which lead to guest outcomes. While research...
Includes: Supplementary data
Journal Articles
Robert J. Harrington, Michael C. Ottenbacher, Laura Schmidt, Jessica C. Murray, Burkhard von Freyberg
International Journal of Contemporary Hospitality Management (2021) 33 (2): 735–754.
Published: 18 January 2021
... of product-service quality impact experience perceptions and memorability? Based on the Oktoberfest context and memory-dominant logic (MDL), the purpose of the study included assessing drivers of the perceptions of experience uniqueness; if these drivers and experience uniqueness perceptions...
