... strategies that effectively promote these foods. To address this gap, this research aims to investigate how different sustainability message appeals influence consumer responses to restaurants offering upcycled foods. Design/methodology/approach Drawing on marketplace morality and signaling theory, two...

... knowledge model ( PKM ), the research seeks to develop effective communication strategies for environmentally friendly hotels. Design/methodology/approach Two online experiments (n = 565) tested the effects of message appeal (rational vs emotional) and framing (gain vs loss vs control...

...-methods approach was used. Study 1 conducted text analysis on 29 ESG reports from F&B firms to uncover linguistic patterns and thematic emphases. Study 2 used a 2 (message appeal: local vs global) × 2 (narrative focus: reason-focused vs process-focused) between-subjects experimental design...

...Payal S. Kapoor; M.S. Balaji; Yangyang Jiang This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental...