... communications landscape. Design/methodology/approach This study uses a total of six independent surveys that use various combinations of sampling, methodological and analytical approaches to demonstrate, measurement, social media, methodology, user-generated content, EWOM, electronic word of mouth...

...Dao Truong; Rose Xiaoming Liu; Jing (Jasper) Yu Although methodological pluralism or eclecticism is a prominent advantage of MMR, it is not easy to conduct this approach. MMR is time-consuming, involves extensive data collection and requires substantial funding. Meanwhile, social science...

... the understanding of hospitality and tourism research. Qualitative research History Methodology Oral history Archives Biography Prosopography Historical approaches in business and management studies in and of themselves often face challenges around data availability, composition, and interpretation...

... and philosophical depths of DP; second, by providing a practical, stepped method that offers rigour and transparency. Design/methodology/approach This paper is based upon a study that explored the lived experience of the popular music festival-goer. It generally discusses the phenomenological philosophies...

.... Design/methodology/approach Thematic analysis is a six-phase iterative analysis process during which the main themes are identified and a network of related themes is constructed to facilitate the interpretation of the material. The model is illustrated through reference to a research project carried...

...Yuksel Ekinci; Michael Riley This paper describes the use of Q‐sort technique in the scale development process. An exploratory study is presented to show the application of this methodology. The study takes its dimensions from established models of service quality. The result proposes that Q‐sort...

... framework and the importance of growth in international travel,collectively, they have added little theoretical knowledge about the internationalization of hotel groups, let alone anything to the causes of global hotel company success. Hospitality industry Hotel and catering Methodology...