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Keywords: Millennials
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (5): 1827–1844.
Published: 25 February 2025
...Jehun Moon; Mehmet Erdem; Ozgur Ozdemir; Hyelin (Lina) Kim; Eda Anlamlier Purpose This study aims to investigate and compare the factors that affect Millennials and Generation Z (Gen Z) hotel guests’ intention to adopt cryptocurrency payments (CPs) when booking a hotel. Design/methodology...
Includes: Supplementary data
Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (7): 2620–2639.
Published: 03 May 2022
... of COVID-19, the hotel industry has launched various marketing promotions to survive in business, such as those promoting the idea of “staycations.” This study aims to explore what drives millennials’ staycation consumption and experiential components of staycation experiences during the coronavirus...
