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Keywords: Mission statements
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Journal Articles
Revealing mission statements in a hotel brand sector using social network analytic approach
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (2): 524–542.
Published: 23 December 2022
...Kristijan Breznik; Saša Zupan Korže; Giancarlo Ragozini; Mitja Gorenak Purpose This study aims to investigate the content of hotel brands’ mission statements (MSs) and their relationship with selected attributes of hotel brands. Design/methodology/approach Content analysis of hotel brands’ MSs...
Journal Articles
Mission statements exposed
Available to Purchase
International Journal of Contemporary Hospitality Management (2003) 15 (5): 255–262.
Published: 01 September 2003
...Tahir Sufi; Howard Lyons In the strategic management literature mission statements are said to be an inseparable part of corporate strategy. It has been argued that they have an impact on the performance of the organization, yet the evidence is unclear. This study is an investigation...
