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Keywords: Mobile promotions
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Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (2): 601–622.
Published: 01 December 2021
...Huifeng Pan; Hong-Youl Ha Purpose This study aims to explore the moderating outcomes of mobile promotions in three parts. First, Study 1 is conducted to discover the moderating effect of mobile promotions when consumers initially purchase a restaurant service. Second, Study 2 investigates how...
