...Amit Sharma; Levent Altinay; Drew Martin; Arch G. Woodside Purpose This paper aims to introduce a structuring and processing model (SPM) as a framework for tourism decision making research. Design/methodology/approach The study employs McCracken's long interview to collect data in field...

...R. Thomas; M. ´Angeles Oviedo‐Garcίa; Jim Taylor; Dennis Reynolds; Denise M. Brown Purpose The purpose of this paper is to develop a multi‐dimensional, holistic model that: avoids the variable interdependency found in earlier tools; and integrates multiple factors that characterize menu item costs...

... of the principles of molecular gastronomy in combination with computer modelling. Practical implications Managers can conceptualise their operations in terms of the philosophies presented in the paper. Technological innovation is critical to sustain competitiveness (cost leadership and differentiation...

... offer. While all of the applications currently for sale within the UK offer some of these features, none of them are capable of performing the complete range. © MCB UP Limited 1995 Customer service Demand forecasting Hospitality industry Hotel and catering Management Modelling...

...: model building and the obtaining of company‐specific information for application to the model. In conclusion uses a case study of Swallow Hotels in the early 1990s by way of illustration. The following work was drawn from a recently completed exploratory piece of research which addressed strategic...

... developments. © MCB UP Limited 1994 Holiday industry Hotel and catering Marketing strategy Modelling Performance Strategy Tourism The strategic framework used is based on work by McNamee and McHugh[ 21 ] assuming “any distinctive characteristics (in this case performance) which...

...Paulo Rita; Luiz Moutinho Describes a preliminary model for assisting national tourism organizations (NTOs) in the allocation of promotional budgets to international travel markets so as to optimize their marketing objectives. The model (TOUREX) is a knowledge‐based system. Discusses findings...