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Keywords: Multi group analysis
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Journal Articles
Antecedents and outcomes of relationship quality in casual dining restaurants: The mediating effects of relationship quality and moderating roles of gender
Available to Purchase
International Journal of Contemporary Hospitality Management (2019) 31 (2): 575–593.
Published: 15 February 2019
... Publishing Limited Licensed re-use rights only Relationship quality Loyalty Casual dining restaurants PLS-SEM Multi group analysis Relationship marketing (RM) has received considerable attention for its ability to provide superior customer value through building relationships...
