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Keywords: Museum
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (8): 2582–2600.
Published: 01 March 2024
...Frederic Ponsignon; David Alexandre Jaud; François Durrieu; Renaud Lunardo Purpose Applying the stimulus-organism-response (S-O-R) theory in a wine museum context, this paper aims to examine how and why experience design characteristics influence visitor satisfaction, particularly investigating...
Includes: Supplementary data
