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Keywords: Music
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Journal Articles
Jazz musicians: creating service experience in live performance
Available to Purchase
International Journal of Contemporary Hospitality Management (2008) 20 (4): 303–313.
Published: 30 May 2008
...Krzysztof Kubacki Purpose Although music has been indicated by nightclubs and pubs' patrons as the most important service offering, the service marketing literature provides very little guidance on how artists could increase their audience satisfaction with an experiential product such as live...
