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Keywords: NTT
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (6): 2144–2163.
Published: 19 September 2023
... to upgrade the Reviewchain model and suggests the utilization of non-transferable tokens (NTTs) in curbing the explosion of fake WOM. Design/methodology/approach Following Macinnis’ (2011) approach to conceptual contributions, the authors browsed the currently available literature on WOM, Metaverse...
