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Keywords: National Geographic
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Journal Articles
International Journal of Contemporary Hospitality Management (2014) 26 (6): 855–878.
Published: 05 August 2014
... media. Design/methodology/approach – Both qualitative and quantitative research methodologies were used to content analyze the textual data in one of the most popular US travel magazine – National Geographic in the past ten years (2003-2012). Findings – This study presents...
