... in the visitor attraction sector. Netnography Visitor experience Sign consumption Sign promotion Titanic Belfast Visitor attractions © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Drawing upon Baudrillard’s concept of sign-value, this study...

...Elizabeth A. Whalen Purpose While netnography was established to study virtual communities from the traditional ethnography methodology, over time it has evolved and moved away from standard ethnographic practices. The modifications are especially prevalent in hospitality and tourism research...

... by developing a typology of disruptive customer behaviors. Netnography Service experience Customer misbehaviour Customer-to-customer interactions Disruptive customer behaviour A qualitative data analysis methodology using an iterative and inductive approaches was used to develop a typology...

.... This paper is a preliminary in-depth examination of the escape room phenomenon from the customer experience standpoint. It is of relevance for the conceptualisation and improvement of tourist experiences with new and fun attractions. Leximancer Netnography Escape rooms New attractions Playful...

...Marianna Sigala Purpose The study aims to use netnography to investigate the role of customers' contributions in social networks for NSD purposes. Design/methodology/approach The study adopted an exploratory case study methodology to conduct a content analysis of customers' contributions...

... and netnography and considers various aspects of the IRI process, including site selection, sampling, data collection and analysis. Design/methodology/approach Investigative internet‐based research uses the techniques of ethnography and netnography, including variations of participant observation and analysis...