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Journal Articles
International Journal of Contemporary Hospitality Management (2012) 24 (6): 838–854.
Published: 17 August 2012
... Limited 2012 Internet Online Virtual Ethnography Netnography Qualitative research Streaming analysis Hospitality management It is important to begin by distinguishing IRI from other types of internet‐based methods of data collection, for example, text mining. These approaches use...
