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Keywords: Online guest ratings
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Journal Articles
International Journal of Contemporary Hospitality Management (2012) 24 (1): 44–61.
Published: 03 February 2012
...Ramakrishnan Ramanathan Purpose Using data from online guest ratings, the purpose of this paper is to explore how the performance of hotels in terms of various criteria influences loyalty behavior of customers. Design/methodology/approach Ratings of 333 hotels in the UK were collected from...
