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Keywords: Online hotel brand community
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Journal Articles
International Journal of Contemporary Hospitality Management (2023) 35 (12): 4451–4467.
Published: 19 April 2023
...). For the netnographic analysis, online communications and contents uploaded in the Marriott Bonvoy Insider community were analyzed. This community was created by an international hotel group in 2008 and has been one of the most recognized online hotel brand communities. The community is open to anyone who registers...
