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Keywords: Online purchasing
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Journal Articles
Analytic perspectives on online purchasing in hotels: a review of literature and research directions
International Journal of Contemporary Hospitality Management (2018) 30 (1): 557–580.
Published: 08 January 2018
...Cristian Morosan; John T. Bowen Purpose As scholarly research in online purchasing increases in size and scope, understanding the manner in which consumers engage during online purchasing in hotels is critical. The purpose of this study is to provide an analysis of the current online purchasing...
